Christiann Keeler
CAMPAIGNS
Beetlejuice Beetlejuice
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The Bachelorette
Beetlejuice Beetlejuice & The Bachelorette were a match made in the Afterlife! We created 3 custom pieces of content to promote Beetlejuice Beetlejuice and TheBachelorette. From a project perspective, this was a 10/10 all around. Working with WB and HeartsandScience proved to be a partnership to...die for. The full campaign also included a The Bachelorette-themed promo and a "Tell All" that wrapped up our story.
Maybelline
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The Bachelorette
What is it like working with Bachelor Nation legends like Trista Sutter and CharityLawson on this Maybelline campaign? In one word: iconic. I laughed, talked dresses with the ladies, and truly collaborated on every element of the creative.
Chevy
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CMA Awards
Starring Ella Langley, Dustin Lynch, and some of Country's finest, we explored the beauty of one of Chevy's most enduring partnerships—Country Music and Chevy trucks.
Hyundai
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Marvel, ABC, ESPN
Tom Hiddleston, Anthony Anderson, and John Buccigross were in their element in this multi-award-winning, fan-favorite campaign—on set, in character, and behind the wheel of the new Tucson. As lead creative, writer, producer, and project manager of this multiplatform partnership, my vision led to a significant rise in vehicle sales. Production took place over 3 days in 3 different locations, including the UK.
Maybelline
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The Bachelorette
Fans fell in love with this campaign airing across Hulu, linear, TikTok, and Instagram. The campaign debuted during the premiere of The Bachelorette and continued to air throughout the season across Disney and Maybelline platforms.
Heineken
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Bachelor in Paradise
Starring the one and only Lil' Jon and Wells Adams from Bachelor in Paradise, this 360 campaign captured how good it feels to drink a Heineken in Paradise. Millions of impressions and a boost in sales inspired Heineken to steal us for a second once more and commit to a new partnership just months later.
Chevrolet
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CMA Awards
Chevrolet tapped into Breland and the Country Music Awards for this award-winning partnership that was equal parts contest, music video, and advertisement for the new Chevy Silverado EV. The content led to 90 million views on TikTok, 11 million linear views, and millions of impressions across digital and social.
Target
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Women of the Movement
The stories of women like Mamie Till Mobley are more than a thing of the past, they are stories that continue to define our present and determine our future. In addition to promoting ABC's Women of the Movement, we focused on telling a story about the bright, beautiful, young black girls who are taking the tech world by storm.
Heineken 0.0
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The Bachelor
To promote Heineken's 0.0 Dry January campaign, we created 3 different pieces of content that tapped into how one of Bachelor Nation's favorite couples and millions of Reality TV fans watch their favorite show—with their favorite drink in hand. When I wrote it, I decided not to shy away from their cheeky dynamic as a couple or how common it is to weave phrases from The Bachelor into conversation while watching the show. This campaign was so successful that it spawned two other partnerships with Heineken including a renewal of this one.
Toyota
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Modern Family
To celebrate the show's partnership with Toyota over the many seasons, I pitched an emotional ode to the series ( originally supposed to be shot on location). Narrated by Ty Burrel, this campaign was just like Phil Dunphy would say, "One percent inspiration, 98 percent perspiration, and two percent attention to detail."
Cadillac
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Academy Awards
When Cadillac came to my team for this Oscars campaign, we discussed many ideas. But I couldn't stop thinking about my own story as an actor living in L.A. After going on so many auditions, I practically memorized the streets of L.A. like I'd memorized dialogue. Cadillac loved the pitch and another producer on my team worked with Regina King on this campaign.
Google
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Single Parents
I wrote and co-produced various custom content pieces that showcased Google Pixel's newest UI while promoting some of ABC's hottest shows (How to Get Away with Murder, Stumptown, Single Parents). Working with Leighton Meester was such a joy that this piece became my favorite out of all the ones I wrote for the partnership.
Novo Nordisk
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black-ish
Shot on the real black-ish set, this custom content piece raised awareness about diabetes and what Anthony Anderson does to take care of himself. I was honored to write and produce this piece in collaboration with black-ish writers and producers.
JCPenney
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American Housewife & Single Parents
Writing and producing this in-character, "chance encounter" holiday content for JCPenney was equal parts heart-warming and hilarious. My goal was to recreate real "chance encounters" that real women have every day.
Expedia
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Ultimate Surfer
I definitely had summer in mind when I came up with this concept for Expedia and ABC's newest reality surfing competition. This series of spots concepted by me and produced by another member of my team, followed world-renowned surfers at gorgeous locations that reminded viewers that an endless summer is for the taking with Expedia.
